lifestyle by design

^{Built by design. Not by default.}

How to finally get lean and build the habits that keep you there.

You don't need another diet. You need a system that actually works when life gets busy. This is how busy men lose body fat, train consistently, and stop starting over...for good.

WATCH THIS FIRST

Jared o.

Lost 65 lbs.

"I started at 240 lbs wearing XXL shirts. I'm now 175 lbs in a Medium. Matty is the most authentic man in the fitness industry."

you don't drift

You don't wait for motivation

You don't coast.

you design

You create momentum

You act with intention.

Most guys don't lose their edge because they ran out of potential. They lose it because they ran out of intention. Life gets busy, standards slip one inch at a time, and one day you look up and don't recognize the guy who let it happen. This is how you get him back.

THIS IS FOR YOU IF...

⁰¹

You've tried every diet.

Keto. Intermittent fasting. Whole30. Low carb. Weight Watchers. You lose weight, gain it back, and end up right where you started.

⁰²

You’re tired of starting over.

Every Monday is a fresh start. Every month is “this time I’m serious.” The cycle keeps repeating.

⁰³

You know what to do.

You’ve read the articles and watched the videos. Knowledge isn’t the problem anymore.

⁰⁴

You’re capable of more.

You want to show up better. Not just in the gym. At home, at work, with your kids. You know that when your health is dialed in, everything else follows.

^{you don't need more motivation}

You need a standard you refuse to fall below.

You’ve lost the same 20-30 pounds more than once.
You’re “good” all week and then weekends derail your progress.
You start strong, but life gets busy and everything falls apart.
One bad meal turns into a bad day, then a bad week.
You know what to do, but struggle to do it consistently.

What Coaching Looks Like

Coaching built around your life. Not the other way around. Everything is personalized to you, your goals, your schedule, and your lifestyle so you can make progress without putting your life on hold.

Personalized Training

Train your body. Not just for vanity, for capability, confidence, energy, and longevity. Everything else gets built on this foundation. Your program gets built around your schedule, your equipment, and where you're starting from. Whether you train at a commercial gym, your garage, or your basement...you'll always know exactly what to do and why you're doing it.

Personalized Nutrition

Calories and macros built around your goals, not a meal plan you'll quit by week three. Calories and macros built around your goals, not a meal plan you'll quit by week three. Built to survive family dinners, vacations, weekends, and restaurants, not just a good week. If it can't hold up in your real life, it isn't a real plan.

Weekly Coaching & Adjustments

Weekly check-ins, real feedback, adjustments when life changes instead of a program that ignores it. Direct access to me between check-ins for whatever comes up. You're never left to figure it out alone.

Direct Access to Me

Questions between check-ins? Navigating a trip, a stressful week, an unexpected setback? Message me on WhatsApp. No waiting days for a reply. No support tickets. No being handed off to an assistant. You'll always have a coach in your corner.

What Actually Changes

You stop starting over every Monday.
You know exactly what to eat and train, no more overthinking it.
You stay consistent even when the week goes sideways.
You look in the mirror and respect what you see, not just tolerate it.

If you’re wondering whether this can actually work for you…

These are some clients who had the same doubts.

NATE S.

Lost 30 lbs.

I hit around 215lbs I think at the ripe old age of 13. Then I went into a strict caloric deficit for a couple years and swore I would never let myself get like that again. I hit my highest since then a few years ago because I didn't know how to manage my weight without completely depriving myself, so I gave up. - Thank you for showing me how to make weight loss easy, I now have the knowledge to never let myself become obese again"

BEFORE YOU APPLY

Frequently Asked Questions

Most coaches hand you more information. You already have enough of that. What you're missing is application, and someone in your corner making sure you actually do it when life gets busy and motivation disappears. That's the job.

That depends on you. I don’t hand everyone a meal plan or tell you to cut out your favorite foods. We’ll build your nutrition around your goals, schedule, preferences, and lifestyle so it’s something you can actually follow long after coaching ends.

No. You can find a PDF for free online. What you can't find is someone adjusting your plan as your life changes, answering your questions in real time, and keeping you accountable on the weeks you don't feel like showing up.

No. Commercial gym, home gym, hotel gym on a work trip, doesn't matter. We build around what you actually have access to.

Less than you think. Most workouts take around 45–60 minutes. Many of my clients train before the house wakes up, during lunch, or in the garage after the kids are in bed. The goal isn’t to spend more time in the gym, it’s to make the time you’re already willing to invest actually count.

No problem. The whole system is designed to flex around your life. Busy week, travel week, family stuff…we plan for all of it. A program that only works when life is perfect isn't a program. It's a hobby.

Good. That means you know what doesn't work. Most people who apply have already tried the meal plans, challenges, apps, and quick fixes. This isn't that.

You'll likely feel a difference in energy and consistency within a couple weeks. Visible changes, the kind you notice in the mirror, usually show up clearly by week 8 to 12 if you're doing the work. I ask clients to commit to at least 90 days. That's what it actually takes to build the habit, not just chase the result. Anyone promising more, faster, isn't being straight with you.

Coaching starts at $275/month, with different options depending on the level of support you’re looking for. We’ll talk through everything on the call and decide if it’s a good fit for both of us. No pressure.

Yes. If you consistently follow the plan we agree on, complete your coaching responsibilities, and you’re still not making measurable progress, I’ll continue coaching you at no additional cost until we figure out why. The full guarantee terms are explained before you enroll.

Monthly coaching can be cancelled anytime with no penalties. If you choose a prepaid coaching package, the details will be explained before you enroll so there are no surprises. I’d rather earn your trust every month than trap you in a contract.

COACHING APPLICATION

If you've read this far and it feels right, fill out the application below. I read every single one personally and get back to you within 24 hours. This isn't a throwaway form, so please answer the questions thoroughly.